Rewrite Your Story—One Rep, One Step, One Stronger Day at a Time
Transform your second half of life into an active, pain-free journey. Experience sustainable fitness that adapts to your lifestyle, ensuring you live stronger, longer.
Essential: We prioritize core principles tailored to your current needs, ensuring continual improvement without the burnout of generic programs.
Physical Practice: Your flexible, sustainable routine will integrate seamlessly into your evolving lifestyle, unlike rigid, one-size-fits-all workouts.
Individual: We create a plan uniquely crafted for you, acknowledging that no two journeys are the same.
Continual Improvements: We focus on incremental, lasting changes, making your goals natural outcomes of your physical practice.
For many years, my coaching business was called "Fit 2 Play." That’s because I worked with athletes at the highest level of sport. When you're paid to play, the expectations—and the consequences—are different. I witnessed firsthand the cost of going "all-out" all the time. Burnout. Injury. Unsustainable pressure.
Today, I believe there’s no more worthy goal than playing strong in the game of life.
We train for that. Intentionally. Sustainably. On your terms. We individualize how you train today—with a healthy mindset and a focus on functional strength—so you can enjoy a pain-free, active lifestyle and live the rest of your life fully engaged.
A Coaching Experience Designed for Your Second Half of Life
This isn’t just training. It’s transformation.
You’ll get the support, structure, and strategy to finally shift from a workout mindset to a sustainable physical practice—one built to last, not just get you tired.
With a mix of asynchronous coaching, quick calls, and weekly one-on-one check-ins, you’ll have everything you need to stay on track, make smart adjustments, and keep moving forward—without burning out.
A Different Perspective
What Makes This Coaching Different?
Five layers of strength that make this more than a plan:
1. A Different Philosophy
Most fitness pushes harder and faster. I teach and coach rhythm over grind, regeneration over redlining, and sustainable strength that carries into every part of life.
2. A Proven Framework
My coaching is grounded in the EPIC Framework—Essential, Physical Practice, Individualized, Continual Improvement. It’s a system built around who you are now and who you want to become.
3. Deep Personalization
No templates here. You get a plan tailored to your life, your needs, your body. We make adjustments in real time. This is coaching that fits you, not the other way around.
4. Identity-Level Change
We don’t just chase results. We build habits, confidence, and rhythm until you become the person who trains. This is about who you're becoming—not just what you do.
5. Lived Experience and Wisdom
I’m not 25 shouting into a mic. I’ve lived through transitions, setbacks, and reinventions. I walk the talk and coach from experience—with empathy, and clarity, which gives me with a different perspective.
There are two coaching paths under the EPIC framework—designed to help you build a sustainable physical practice for the second half of life.
EPIC 90-Day Reset
Rebuild. Reinvent. Reset.
This is for you if:
You’re tired of the stop-start cycle
You’ve outgrown generic workouts and want a real practice
You’re ready for a full system—mindset, movement, recovery
You want direct coaching, real-time feedback, and a program built with you, not just for you
You’re committed to doing the work and want expert guidance every step of the way
You get:
90-day coaching container
Weekly 1-on-1 sessions
Personalized programming
Full support across strength, endurance, mobility, and recovery
A step-by-step system to build your physical practice for the long haul
Investment: $2700 (one-time)
EPIC Guided
This is for you if:
You’ve already built a foundation (Reset grad or independent lifter)
You’re self-motivated but don’t want to go it alone
You want structure, progression, and expert eyes on your training
You want peace of mind: Am I doing the right thing right now?
You value accountability, and asynchronous coaching model (on your schedule)
You get:
Personalized, evolving programming
Monthly check-ins to review, adjust, and stay aligned
Messaging access to your coach for quick questions or feedback
Ongoing support that fits your rhythm—without overwhelming your schedule
Investment: $450/month (cancel anytime)
"I needed a Coach . . . someone to motivate me, to hold me accountable, someone who was approachable and who would also design a safe and effective program that would be both challenging and fun! As a physical therapist and fitness instructor, I knew the importance of working with someone who understood the human body, functional movement, the aging process, and safe progressions AND who could communicate in a way that was insightful, honest, and concise. I was in need of someone who was an exceptional authority in their field, and really fun, too! From the first call, I knew that my goals and (self-limiting) beliefs were being “heard.” I have remained injury free and have become stronger, feel healthier, move better, and continue to set new goals!"
Denise Klatte PT, DPT, GCS
I’ve always pushed my body — my output of energy, and overall endurance are extremely high. I’ve found Jeff Turner instrumental in my preparation, as well as extending my career. Jeff is the best I’ve worked with.
-Ken Bradshaw, Big Wave Surfer
FAQs
I’m not sure remote coaching is right for me – can we talk first?
Absolutely!
You have questions, and I'll have a few for you -- by the end of our call you'll know if this is a fit or not.
How much time is required to get the result I want?
We’ll get clarity on your goal on our initial call.
Once we’ve discussed your objectives and understand your starting point, we make a plan.
There’s no predetermined program with a set amount of days/times that you have to fit into – our work together is completely customized to meet your needs and desires, goals and challenges.
I will create, motivate, and inspire you with a sustainable program that fits into your life – in other words, a physical practice.
I have some old injuries, can you work around them?
Yes! We'll discuss your current health and past injuries during our initial call and address all concerns.
Clients are often referred to me because of past issues, and clinicians I’ve worked with have confidence I can find the right amount of the right stuff for you to do at the right time (“the dose”), regardless of your condition.
To be clear, I do not diagnose. If you have any concerns, please talk to your health care provider. I'm happy to talk to them as well.
How much support is available?
Like Goldilocks… just the right amount.
We’ll talk about what that looks like during our initial call.
Some people want 24/7 access – this isn’t that, but you will feel well supported. We’ll have our scheduled calls, but if something comes up in between, I’m here for you with a quick call.
What are we doing on the calls?
Our calls are where real transformation happens through expert coaching, strategy, and support tailored to your journey.
This isn’t (traditional) personal training—it’s a smarter, more effective approach designed for maximum impact with minimal wasted effort.
With a mix of asynchronous coaching, quick calls, and weekly check-ins, you get the guidance, accountability, and adjustments you need—without the outdated model of someone counting your reps. This is how you build a sustainable, results-driven physical practice for life.
I’m new to strength training -- can I do this?
The overarching theme of my coaching is living stronger, longer – everything we do aligns with this imperative goal.
Strength training may not be what you think it is; there are many paths to strong, fit, and healthy. We are building your body’s strength and stamina, but this is not about lifting bone-crushing amounts of weight. By easing into this new practice, consistency becomes a byproduct.
I know you can do this! And we'll have a conversation before you join, so you'll feel confident about how we'll approach strength training.
James E. Wright PhD, Former Chief of Exercise Science at the Army Physical Fitness School and Writer/Editor
"Jeff has been a master trainer of top athletes and Hollywood celebrities for decades. His knowledge of training and ability to design extremely effective training programs for a wide range of individuals puts him
among the top coaches in the U.S."
Frederick C. Hatfield, PhD, Sports Scientist, Iron Legend
"I have known Jeff Turner over 30 years. I sincerely recommend him with the highest level of praise. Mr. Turner’s levels of knowledge, experience, confidence and motivational skills rank him among the best sports and fitness coaches in the field today."
